Geo targeting SEO is the method of optimized content to site users based on their location (their country, region, state, city, district, neighborhood zip code, etc. )
Website geo targeting is a proven way of effective, organic, successful search engine optimization.
It doesn’t matter whether your business is international/national/statewide/countywide/citywide or regional, one of the best ways to geo target a website is to create an individual, optimized area profile page for each region you want to target. So that you can reach out as far and wide as you want in your geo-targeting strivings.
For example, if you are an international company, you might, at first, optimize area profile pages for the countries and major cities you want to target. A nationwide geo-targeting campaign might involve optimized area profile pages for each state/county and major city you want to target.
Area profile pages should involve a general specification of the locale and relevant area data such as demographics, economy, social, geographic location, etc. Of course, you also want to involve information about your business, services/products, property search, contact info, etc.
Who Uses It?
Geo targeting is used in a variety of spheres, from real estate to online marketing. In addition, Geo targeting has uses in a Digital Rights Management capacity with online video players like that restrict content due to the country of visitors. This is because videos and movies must only be shown in properly licensed areas. Google even uses geo targeting when answering search queries with localized selections.
Advertisers like to employ geolocation information about visitors to show them ads that refer to their location, and websites can show specific information, product characteristics, prices, and currency value to someone depending on where they are.
How Does It Work?
If you think about some international websites, visitor have the option to choose their country of location in order to enter the information of the website that has content dependent on their country.
In Internet marketing, automated databases are used in which a client’s residence can be defined by using geolocation software. There are various types of geolocation software which extend from country-measure to city/zip-code measure. The databases can check with a visitor’s zip code or other determining information to an IP address inside the database in order to define the residence of someone. There are more than 4 billion IP addresses in the world, so tracing of where IP addresses are allocated or reallocated, networks being built, and more is a big task to take on. Like to web spidering, these databases use methods and bots to crawl the IP address information to provide that it is accurate. Accessible ad space on a web page goes into real-time bidding mode as the page is downloading in order to define which advertisement the visitor will see.
What Is It Used For?
What Are The Benefits of Geo targeting?
An example of whom geo targeting can help is small businesses reach a global audience by concentrating their ad budget on certain geographical areas they want to serve to. The ad campaign is deemed to be much more exact this way because the ads reach a targeted audience to which the advertisement is pertinent.
Geo targeting Tips & Advice
We offer a full range of web services from development to SEO. Read our previous articles about Geo SEO and Local SEO on www.geoseo.net and contact us today for more information